We are a community of artists, athletes and outdoor enthusiasts with a mission to inspire others to live consciously. We share a deep connection to nature, and an enthusiasm to learn more about the health of our planet and ways to improve it.

Our online shop offers eco-friendly apparel and outdoor accessories that will help you adventure consciously! Our clothing is made in Canada using sustainable materials, and our outdoor accessories will help you reduce your carbon footprint. A portion of all profits will be donated annually to a partner non-profit environmental organization.

Our blog articles cover environmental research, tips on living sustainably, lifestyle/adventure features and social topics, written by our ambassadors.

We want to encourage others to have fun, be themselves, to explore and adventure consciously, sustainably and in harmony with people and nature. Live free, do good.